Commerce Growth

Smarter ads, stronger performance

Reach high-intent shoppers with an AI-powered platform that uses commerce intelligence to deliver the right ad to the right people at the right time, every time.

Hero Image

Maximize performance from discovery to conversion

Whether you’re looking to attract new visitors and customers, increase sales, or maximize customer lifetime value, Commerce Growth delivers an always-on strategy across channels to keep your funnel full and your results growing.

FEATURES

Turn more moments into commerce moments

Acquisition Acquisition
Retention Retention
Retargeting Retargeting

Win new, high-value customers

Connect with hyper-relevant audiences actively in-market for products and services like yours, with flexible targeting and attention-grabbing strategies.

Bento Image
AI-Powered Audience Modeling

Criteo AI turns billions of commerce signals into high-value audiences ready to engage.

Refined Targeting

Data on interests, demographics, location, product preferences, affinity, and lookalike modeling provide unmatched precision.

Identity-Resilient Audiences

Engage new users with a mix of behavioral and contextual data, independent of third-party identifiers.

Why Commerce Growth?

More commerce data, more precision

Focus your spend on exactly the right consumers with exclusive, large-scale commerce insights that make us the experts in how and why people buy.

AI built for commerce

Optimize every impression with commerce-first AI that predicts intent, personalizes ads and adapts to privacy changes for maximum performance.

Cross channel reach beyond walled gardens

Meet consumers wherever they are across the open web, mobile, social, video and more –all in one place. No more juggling platforms.

Measurement your way

Get full funnel visibility and reporting you can trust, including support for your own attribution models with Google Analytics 4 and incrementality testing.

Platform Demos

Explore our platform capabilities

Curious what’s under the hood? Click an item below (or all of them!) to see what you can do with Commerce Growth.

See the results we helped others achieve

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

Commerce Growth Insights

Learn more about Commerce Growth

Explore the latest updates, expert insights, and smart learning tools to stay ahead.

Explore our extensive collection of resources at our Resource Center.
FAQs

Got questions? We've got answers.

How easy is it to get started with Commerce Growth?  

Launching your first performance campaign with Criteo includes a few steps to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set. For more details, read our Quick Start Guide.

What is Commerce Growth’s pricing model?  

Our performance solution pricing is insertion order (IO) based, supporting both CPC or CPM pricing.

What optimization options does Commerce Growth offer? 

We support a wide range of optimizations, from manual controls (max CPC), to AI-powered automated models fine-tuned to maximize your desired goal (ROAS, maximize sales, maximize visits). If you want your campaign to meet a specific goal while also staying within a given budget, target budget models are also available.

What data sources do you use for commerce audiences? 

Criteo builds audiences from our unique commerce data set, which is built as a result of trillions of customer journeys that result in over $900 billion in annual ecommerce transactions. Criteo makes sure that any data collected is aggregated and cannot be linked back to an advertiser’s business. Learn more here.

How do you handle data privacy and compliance with regulations like GDPR or CCPA?  

For Criteo, privacy is not an afterthought — it’s our guiding principle. As a French company founded in 2005, Criteo’s privacy protections have consistently adhered to or surpassed what’s been required by law, including the GDPR. We understand the sensitivity of customer data and are committed to protecting its confidentiality and security. Learn more about our privacy approach here and here.

How do your services integrate with existing platforms we use? 

We have direct integrations with numerous platforms whether it is for creatives, analytics, or data management. You can see the full list here: https://www.criteo.com/privacy/our-partners/

Ready to win more commerce moments?